This wasn’t the only announcement Apple made on Wednesday in San Francisco.

No, you didn’t read that last part wrong. From 3D Touch on the new iPhones to the first professional-grade iPad and from the Apple Pencil stylus to limited Apple Watch, there was something for everyone at the show.

The iPhone 6S, the successor to the 6, has been unveiled by Apple and includes one surprising detail: a smaller battery. The new Apple tablet also has an 8-megapixel iSight camera on the back and a 1.2-megapixel FaceTime camera on the front.

Apple also used its annual iPhone to debut a new Upgrade program. This is another dig at Microsoft’s Windows phone which has a similar shortcut feature, but without almost the market control as Apple’s groundbreaking smartphone.

The release dates of the new Apple products are also of interest in planing ahead to find Black Friday and Holiday sales deals on the new Apple products.

The new phones would be available in 12 countries on September 25.

The new Apple TV comes with the app store and a voice plus touch-based remote.

This report contains materials from the Associated Press. With this chip, the iPad Pro will deliver 1.8 time better performance and graphics than the iPad Air 2.

Probably the most exciting news, the stylus and iPad Pro could have the potential to greatly bridge the distance between traditional pen-and-paper and digital designing, with intuitive technology like tethering line weight to applied pressure.

Besides a faster processor, the new iPhone will come in a new Rose Gold colour, along with gold, space grey, and silver.

But it’s the new Apple TV system that some analysts point to as an important step for the company as Cook attempts to build a business that doesn’t rely so heavily on the iPhone.

The iPad Pro supports split view multitasking with two full screen apps running side by side, and to achieve this, it makes sense to have enough RAM for smooth and fluid processing.